This program is designed to equip learners with the essential social media skills to effectively leverage the social media platforms to achieve business and marketing goals. Through a combination of theoretical knowledge and practical application learners can develop and create engaging contents, build a strong online presence, and drive their brand awareness and customer engagement.

Course Title

Developing Social Media Skills

Skills that learners can develop:

• Social Media Platform Knowledge:

  Understanding the nuances and best practices of different social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).

• Content Creation:

  Developing the ability to create engaging and high-quality content, including text, images, and videos, that resonates with target audiences.

• Social Media Marketing Strategies:

  Learning how to develop and implement effective social media marketing strategies, including setting goals, identifying target audiences, and creating content calendars.

• Social Media Analytics:

  Understanding how to track and analyze social media performance using relevant metrics, such as engagement, reach, and conversions.

• Community Management:

  Building and engaging with online communities by responding to comments, messages, and reviews, and fostering positive interactions.

• Social Media Advertising:

  Learning how to create and run effective social media advertising campaigns, including targeting specific audiences and optimising ad performance.

• Social Media Listening and Monitoring:

  Developing the ability to monitor social media conversations, identify trends, and respond to customer feedback and online reputation.

• Managers and supervisors: Those in leadership positions who want to enhance their management skills, improve their team's performance, and develop their leadership style.

• Aspiring leaders: Individuals who aspire to move into leadership roles and want to develop the necessary skills and knowledge to succeed.

• Team members: Employees who want to improve their organisational skills and to contribute effectively to their team and organisational success.

• Entrepreneurs and small business owners: Those who want to develop the skills to manage their businesses effectively, build strong teams, and drive growth.

• Anyone seeking personal, professional, and career development: Individuals who want to improve and and enhance their overall effectiveness and career prospects. 

Who benefit from attending our training:

Join our training events, secure your place now for an enriching experience. Our training events will enhance your workforce future skills and potentials.