This program is designed to equip learners with the essential social media skills to effectively leverage the social media platforms to achieve business and marketing goals. Through a combination of theoretical knowledge and practical application learners can develop and create engaging contents, build a strong online presence, and drive their brand awareness and customer engagement.
Skills that learners can develop:
Social Media Platform Knowledge:
Understanding the nuances and best practices of different social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
Content Creation:
Developing the ability to create engaging and high-quality content, including text, images, and videos, that resonates with target audiences.
Marketing Strategies:
Learning how to develop and implement effective social media marketing strategies, including setting goals, identifying target audiences, and creating content calendars.
Social Media Analytics:
Understanding how to track and analyze social media performance using relevant metrics, such as engagement, reach, and conversions.
Community Management:
Building and engaging with online communities by responding to comments, messages, and reviews, and fostering positive interactions.
Advertising:
Learning how to create and run effective social media advertising campaigns, including targeting specific audiences and optimising ad performance.
Listening and Monitoring:
Developing the ability to monitor social media conversations, identify trends, and respond to customer feedback and online reputation.
Course Title: Developing Social Media Skills
Training Mode: Virtually-Led Instructor Training (VLIT)
Date: 17 June 2025
Time: 9.00 am - 1.00 pm
Fee: RM700.00
