This program is designed to equip learners with the essential marketing strategies to effectively promote their products or services and achieve the business objectives and goals. Through a combination of theoretical knowledge and practical application, learners will be able to develop and identify target markets, create effective marketing campaigns, and measure marketing performance.

Course Title

Developing Marketing Strategy

Skills that learners can develop:

• Market Research and Analysis:

  Conducting market research to understand target audiences, competitive landscapes, and market trends.

• Market Segmentation:

  Identifying and defining target market segments based on demographics, psychographics, and behaviour.

• Brand Positioning:

  Developing and communicating a unique and compelling brand identity that differentiates the brand from competitors.

• Marketing Mix Development:

  Creating and implementing effective marketing campaigns across various channels, including digital marketing, social media, content marketing, and traditional advertising.

• Customer Relationship Management (CRM):

  Building and maintaining strong customer relationships through effective communication, personalised experiences, and customer loyalty programs.

• Budgeting and Resource Allocation:

  Developing and managing marketing budgets effectively, allocating resources efficiently across different marketing channels.

• Marketing Analytics and Measurement:

  Tracking, analysing, and measuring the effectiveness of marketing campaigns using key performance indicators (KPIs) and making data-driven decisions.

• Managers and supervisors: Those in leadership positions who want to enhance their management skills, improve their team's performance, and develop their leadership style.

• Aspiring leaders: Individuals who aspire to move into leadership roles and want to develop the necessary skills and knowledge to succeed.

• Team members: Employees who want to improve their organisational skills and to contribute effectively to their team and organisational success.

• Entrepreneurs and small business owners: Those who want to develop the skills to manage their businesses effectively, build strong teams, and drive growth.

• Anyone seeking personal, professional, and career development: Individuals who want to improve and and enhance their overall effectiveness and career prospects. 

Who benefit from attending our training:

Join our training events, secure your place now for an enriching experience. Our training events will enhance your workforce future skills and potentials.